Single Cup of Coffee

Ok, I’ll bet you think that was a joke, don’t you? Everyone knows caffeine is supposed to be bad for you. You hear it all the time, and from a lot of different people, including doctors, so why would you want to use caffeine in conjunction with your exercise program? Before we completely dismiss the notion of caffeine as an exercise aid, consider the following.

Caffeine is one of the methyl derivatives of xanthine. Xanthines occur naturally in more than 60 plants and caffeine is the most potent of these and is found in coffee, tea, chocolate, many soft drinks and diet aids.

There is no doubt that caffeine works to help exercise performance. It is known to stimulate the central nervous system, mobilize various hormones that are involved in metabolic processes, improve muscle contraction, and improve the use of fats and carbohydrates for energy.

But, and this is a big but, how you use it is very important in whether you’ll get maximum performance benefits from it so take note of the results of numerous studies on the subject of caffeine use to enhance performance in order to fully understand how caffeine use can benefit your exercise program.
Here are the findings of those studies:

1. Explosive athletes who do short duration sports such as power-lifting, sprints, ECT. Do not appear to benefit from caffeine use.

2. Endurance athletes such as long distance cyclists, runners, swimmers, ECT. Can improve their performance with caffeine use.

3. Reaction time can be improved with caffeine use.

4. The best dose of caffeine is around 3.0 milligrams per kilogram of bodyweight. Below that, little performance improvement is noted and above that, there will be a performance decrement.

5. An athlete who uses caffeine after abstaining from it for several days sees improved performance.

6. Fat loss with exercise is increased when caffeine is taken prior to exercise.

7. The half life of caffeine in your system is around 6 hours and its effects are of similar duration.

8. Caffeine intake results in increased alertness, reduced drowsiness and a reduced perception of fatigue.

With the above in mind, it would seem beneficial to use caffeine before exercise. Even those involved in powerlifting and sprinting can still benefit from the improved alertness and reaction time.

Now, something to point out here is that there are those who do not respond well to caffeine. About 20% of the population will exhibit adverse effects to caffeine such as cardiac arrhythmias, excessive urination, insomnia, withdrawal headaches and a type of anxiety called “caffeineism”. If you’re in the 20% who experience any of these effects from caffeine use, don’t use it! The benefits you get from it are not worth those side effects.

If you have ulcers you are cautioned against using caffeine because it causes a 400% increase in acid levels in the stomach.
The recommended dose of caffeine in coffee form is around two cups one hour before exercise.

The bottom line on using caffeine to help you perform better during exercise is, yes, it does have its benefits, but, it should be used wisely and only you can determine whether or not it’s helping your exercise performance and if it’s right for you.

In the world of business and investing there are always pros and cons. The same holds true when it comes to investing in a coffee franchise or any other franchise for that matter. The problem is that far too few people sit down and discuss the pros and cons before jumping in with both feet. Before you make the final decision regarding your coffee franchise future it is a wise plan to take a step back and analyze the benefits and potential pitfalls of your business. The following information should help with overall pros and cons and you can add to your list with details that are specific personal preferences.

Pros of a Coffee Franchise

Excellent potential for low investment and high profits. Most coffee franchise stores have fewer overhead expenses than many retail establishments or even establishments that require a huge amount of money for cooking and storing cold and/or frozen foods. You are also looking at lower costs related to actually operating a coffee franchise with less staff than many other business ventures require.

Having a good reputation for quality, service, and consistency. Building a business is tough period. Building a business and a reputation for quality and service at the same time are tougher still. A coffee franchise eliminates the need to build a reputation if you choose wisely and will bring in profits much more quickly as a result.

Building on a solid business plan. This is invaluable to most business owners just starting out and struggling to find a foothold in the market and in the world of business. A franchise offers the benefit of their experience to new business owners and that is something that a franchise fee just doesn’t cover when it comes to value.

Cons of a Coffee Franchise

Having the potential for market saturation. The coffee market is a tough business to break into. Even with an excellent name there is a great deal of competition in this particular field because of the reasons mentioned above. This means you are going to need to be aggressive in your marketing and work hard to be better than the alternatives in the area. This means you need to have a cleaner store, friendlier staff, better music, and other incentives to get more people in the door than other coffee franchise businesses in the area or seek areas that aren’t already saturated with coffee cafes, houses, and stores.

You must follow the directives of the parent company. For many who have dreamed of owning their own business and being their own boss a coffee franchise, or any other franchise, is definitely not the way to go. You must follow the corporate directives in order to maintain your status as a franchise store and build upon the capital of the good name of the franchise.

This is only a small sample of potential pros and cons for franchises. You must decide which things you can live with and those you’d feel better leaving behind. Your coffee franchise, if you choose to go that route, will be a long-term commitment. Do not take that commitment lightly.